Gamification of Elections - Part 6

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GAMIFICATION OF ELECTIONS – PART 7

In this final article I will circle back to the original question: What to do about declining voter turnout. How to reinvigorate the interest in voting – especially for a new generation, trained on instant gratification and stuck in constant feedback loops. Working on this from the angle of a game designer won’t deliver a cure-all solution. It probably won’t even make a dent in the graphs. But the general idea is a powerful one, and if just a handful of people can be attracted to politics, into electoral studies or more generally in the process of democracy, then the effort should be worth it.

Gamification of Elections - Part 6

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GAMIFICATION OF ELECTIONS – PART 6

In this article I will dissect the popular language learning app “Duolingo”. I will take a look at the different gamification elements in play, the UI design and UX of the app and analyse them. Disclaimer: I won’t go into the monetization efforts of this app – as this would be enough to justify a blog article on its own.

Duolingo uses implicit game mechanics: it is a learning app that uses game mechanics, instead of being a game with learning elements attached to it. This means that we will see the full potential of gamification methods in “serious apps”. After taking a first look at the player journey, we see that the different phases don’t really differ too much from another.