(fig.: Pulpmedia, „TEDxLinz Recap“, 2018)
I would like to explore, which role an after movie of an event plays in the event branding. Should the style and image of event affect the style of filming, such as more documentary style or polished high end movie? Which role can audio snippets from the event play in such an event documentation in order to give the feeling of
being part of the live event or transport key messages/learnings from the event? Which ratio of footage showing people having fun/conversing/… to footage of the event’s plot points is advisable in order to make it emotionally captivating as well as informative? In which ways it is possible to capture the emotions that participants experience during an event and to reproduce a similar feeling for the viewer of a Recap Movie. Those who enjoyed the event are more likely to share the video if it connects to their positiv memories from the event, which then creates a bigger reach. Thus, it can serve as advertising and motivation to attend the next event for those who feel compelled by the video. This can be especially valuable in regard to the economy of attention (1).
In order to get a better insight into „real-world“ event branding talking to someone from the 15 Seconds event in Graz or TEDxLinz team would be of interest, to see what their motivations and goals for an event documentation are.
1. Georg Franck, „Ökonomie der Aufmerksamkeit“, 1998
